Casey said: "NONE of this is appropriate for children. Many people rushed to share their thoughts on the matter in the comment section. Meaning, due to the accessibility of apps like TikTok and Instagram, they've most likely grown up surrounded by influencers and marketing more than any generation before. They are considered to be the first generation who have been raised in a full digital world. These kids are referred to as Generation Alpha (born between 20). And while it is not usual for children to perhaps want to copy their parents by having their own skincare and makeup routine, many of Drunk Elephant's products, for example, can cost between £5 to £113. It is argued that children have been enjoying brands like Glow Recipe, Sol De Janeiro and Drunk Elephant due to the colourful nature of their packaging. Another, who goes by the username Matt Randon, added: "Please listen up when I say Drunk Elephant products are not made for kids." She proceeds to wash her face with a cleanser following by applying some serum she says she got for her birthday.Īnother video shows a dermatologist, called Dr Brooke Jeffy, sharing her thoughts while watching 11-year-old show off her skincare and makeup routine, which she says is "more complicated than mine". One video by TikToker Garzacrew shows a little girl excitingly recording herself for a 'Get Ready With Me' video, "using only Drunk Elephant". It comes as a trend on social media has seen kids as young as 10 film themselves using various high-street and designer skincare products - including ones by Drunk Elephant. ![]() Popular skincare brand Drunk Elephant has been forced to issue a statement over the products kids and tweens can and can't use.
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